Social media is where the personality of your organisation gets to shine. That’s especially true when it comes to establishing yourself as a Great Place To Work, both for potential new recruits and existing employees.
The Covid-19 outbreak has led to a lot of uncertainty in the world of work. People are looking for reassurance from their employers, so it’s a good time to think about how authentic and transparent your Employer Brand is, and how you could strengthen it in the future.
We're joined by Alissa Burn from spottydog communications, who will be showing you the ins and outs of how to build an effective employer brand strategy for your social media channels.
What you'll learn
- Employer Brand vs Employee Value Proposition.
- How to create a strategy.
- Choosing your channels.
- Building an authentic voice.
- Measurement and ROI.
- Top tips and case studies.
- Plus, live Q&A at the end.
Internal Communications Consultant at spottydog communications
Alissa is a specialist in employee engagement, change communications and digital transformation. She works with clients across a range of sectors to advise on best practice and deliver projects, and is a Certified Member of the Institute of Internal Communication.
Marketing Manager at CrowdControlHQ
Dan heads up marketing at CrowdControlHQ, and spends much of his time advocating the use of social media to help organisations meet their tactical and strategic business objectives.