How does social media support your organisational objectives?
Social networks have been around for some years now but that doesn't necessarily mean we have all mastered them.
Posting content to Facebook and Twitter, whilst positive, isn't enough on its own to get the most benefit from social media. So what new opportunities exist for social media in local government?
Today, authorities are seeking ways to use social media to ensure engagement with residents, provide better customer service, and protect their reputation through wider sharing of information.
This free guide, drawing on our decade of experience, helps explain how authorities can use social media more strategically. It shines a light on new opportunities for social media, from resident engagement and customer service, delivering cost saving and increasing revenue generation, to reputation management and crisis communications.