One of the great advantages that social media holds over more traditional communication channels is that it generates a wealth of data that can be used to evaluate performance.
However, many Marketing and Social Media teams still focus too much on high-level metrics such as Followers, Likes and Shares.
Download this free guide to learn how to evaluate the performance of your organisation’s social media activity, and the performance of the team delivering it. Understand how to capture the right insights that lead to improved management decision-making to support social media resourcing and investment.
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