Does your social media strategy live up to expectations? Sometimes, likes and shares just aren't enough to prove the success of your campaigns or content.

Join CrowdControlHQ and strategic communications consultant Dawn McGuigan, as we explore how to set a social strategy that gets results for your brand objectives.

Learn how to better understand your online audiences, stop broadcasting and start engaging on social, and adopt the right tactics to achieve your goals - whether that's building trust, increasing service adoption, or growing meaningful two-way relationships.

Dawn has over 16 years' experience in Communications and Marketing, previously leading teams at Gentoo, North Tyneside Council, and Barratt Homes North East.

What you'll learn

  • How social media is vital in meeting brand objectives.
  • Common challenges we face aligning social with brand.
  • Understanding social media audiences for more personalised experiences.
  • Practical ways to keep your social media efforts connected with the brand.
  • Plus, live Q&A at the end.

Dawn McGuigan RoundDawn McGuigan
Strategic Communications Consultant
Dawn is a freelance Comms and Marketing professional with over 16 years' experience in the public and private sector, previously managing teams for Barratt Homes North East, North Tyneside Council and social housing provider Gentoo. She is a member of the CIM and CIPR and completed her CIPR Professional Diploma at the end of 2019.

Dan-Aston-Round-2019-300x300Dan Aston
Marketing Manager at CrowdControlHQ
Dan heads up marketing at CrowdControlHQ, and spends much of his time advocating the use of social media to help organisations meet their tactical and strategic business objectives.