Serco Leisure maximises social media marketing with our platform
Social Media has redefined marketing communications approaches across the sport & leisure sector. The digital social landscape creates an important communication channel for disseminating information, and is increasingly being used as an alternative to picking up the phone by customers wishing to resolve customer services queries digitally.
The Client – Serco Leisure
Serco Leisure manages over 60 facilities on behalf of Community Leisure Trusts, Local Authorities, Universities and the Ministry of Defence. Some of the organisation’s most high-profile facilities include Bisham Abbey and Lilleshall National Sports and Conferencing Centres, National Water Sports Centre and Bangor Aurora Aquatic and Leisure Complex in Northern Ireland.
Chris Puszczynski-Phelps, Digital Media Manager
“Using CrowdControlHQ, we can deliver a highly personalised and interactive service that boosts customer satisfaction and brand loyalty. What is more, a complete audit trail along with advanced security features, enable clients to protect and grow their brand reputation and ensure that compliance regulations are consistently met.”
Download your copy of our sport & leisure case study to find out how Serco Leisure effectively utilise our social media risk management & compliance platform to build stronger rapport with customers and ultimately impact bottom line.