How RRG Group accelerate social media success with a centrally managed, locally driven strategy
There is growing evidence that proves that social media can actively drive the bottom line across automotive businesses. With car dealerships making more money on after care, leasing and servicing plans than car sales, maintaining good relationships and engaging customers is vital to keep them coming back for more. Customers are for life, not just the one-off purchase of a car and using social media is a key way to keep that relationship alive.
The Client – RRG Group
From humble beginnings in 1967, RRG Group has grown to become one of the biggest and most successful dealer groups in the North West, with new and used car dealerships across the region. Over the last 45 years RRG Group has seen many developments, acquisitions, sales, expansions and building developments all of which have helped to position the Group as one of the premier second-hand vehicle providers in the area, with 20 centres based around the Greater Manchester region alone.
Jade Kingston, Digital Marketing at RRG Group
“We needed a system to manage all of our social media accounts across RRG Group dealerships and to monitor and view customer enquiries on social media from one single, central platform. We also wanted to be able to plan and schedule sales campaigns centrally, with dealerships then managing them on a local basis.”
Download your copy of our Automotive case study to find out how RRG group are effectively utilising our social media risk management & compliance platform to deliver effective local social media campaigns whilst maintaining central oversight.