How Cheshire Fire & Rescue Service utilise social media to distribute urgent information
Social media is changing the way that fire and rescue services are communicating with the public and their stakeholders. The digital social landscape creates an important communications channel to get safety and incident information out quickly. Today social media is no longer a ‘nice to have’ but a ‘must have’ for emergency services teams to update and alert residents on important public safety issues, both as they happen and as part of national campaigns.
The Client – Cheshire Fire and Rescue Service
Cheshire Fire and Rescue Service is led by the Chief Fire Officer and the Service Management Team. It has 25 fire stations, four community safety centres, three community fire protection offices and a headquarters based in Winsford. The service responds to emergency incidents, known as Emergency Response (ER), across the four unitary council areas of Halton, Warrington, Cheshire East and Cheshire West and Chester.
Caroline Jones, Digital and Media Services Manager
“Social Media is a great way to communicate with the public. If we want to get something out urgently, or if there is a major incident like a traffic collision or road closure, we can send out an alert to subscribers by text message or email and post it on Twitter and Facebook. It is used for two-way communication and is so much easier than going to the website or people calling in by phone for updates. It speeds up communication.”
Download your copy of our Fire & Rescue case study to find out how Cheshire Fire & Rescue Service effectively utilise our social media risk management & compliance platform to communicate urgent information with the public