How Birmingham Airport utilise social media to drive customer service engagement
Social media has transformed passenger and marketing communications across the transport industry, whether in the air, railway or on the road. The digital social landscape creates a vital, immediate channel for disseminating passenger and road transport services information and is becoming the method of choice for travellers wanting to find out the latest updates, changes and offers.
The Client – Birmingham Airport
Birmingham Airport is the UK’s third largest airport outside of London and the seventh largest overall, handling nearly 10 million passengers per year. Offering a wealth of first-class facilities including shops, bars, restaurants and executive lounges, the Midlands-based airport has been extremely successful in attracting more passengers in recent years. In 2014, the airport recorded the busiest year in its 75-year history, as 9.7 million passengers passed through the terminal.
David Lavender, Press & Social Media Officer
“CrowdControlHQ has totally transformed our approach to social media customer engagement. It is a powerful business tool that demonstrably manages our social media interactions from end-to-end, putting us in complete control of today’s highly dynamic digital world. In a nutshell, the technology helps protect our brand and produce powerful marketing campaigns that inspire confidence in our commercial partners, drive revenues and ultimately enhances the overall customer experience.”
Download your copy of our Transport case study to find out how Birmingham Airport effectively utilise our social media risk management & compliance platform to enhance customer relations and protect their reputation.